How has the internet made media production more inclusive? - read on to find out.
In the digital media landscape, what we see on the internet is mainly decided by algorithms which are formed by our online behaviours. Each social media channel here uses its own programmed system to propose new content and recommend material that will attract the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are exposed to, creating more partition and bias amongst users around social problems. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user produced content in the media landscape.
In today day, online platforms have made it significantly easier for everybody to develop and share material. Previously, creating material for a wide audience involved access to a collection of important resources and financing. Presently, with making use of smart devices and common digital technologies, digital media content examples including short form videos, blog articles and podcasts can be quickly created with simply a couple of basic gadgets, along with reaching a massive audience, really quickly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, implying that social media has developed a space for underrepresented communities to share their narratives.
The rise of internet content has completely changed what is implied by the term mass media. Previously, mass media followed a hierarchical design, using a top-down media design. Usually, a small group of professionals, such as newspaper editors or journalists, who would produce material for large audiences who mostly just consumed it. Nevertheless, today, with the aid of the web, the face of media has seen considerable modification, making the consumption and ease of access of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as easily as they can consume it. Social media has enabled anybody to contribute to public conversations, instead of simply the major media firms therefore as a result, mass media is no longer managed by a couple of huge voices. Instead, it is spread out across countless user narratives around the world.